Information St. Louis, Inc. has been incorporated since 2006. However, its roots can be traced back to the late 1990s when the founder, John Williams, started studying Internet marketing and how it applied to his real estate business.
At that time, John was recognized as a top real estate agent in the St. Louis metropolitan area. He was regularly listed in the St. Louis business Journal’s list of top selling residential agents. At that time, John used a number of traditional media such as newspapers, direct mail, magazine, cable, signage and more to promote his business. In 2000 John made the strategic decision to place the majority of his marketing focus on the Internet. By 2001 John, had multiple websites working and delivering his real estate team hundreds of bona fide real estate inquiries a month. In fact, a majority of his business was coming from his Internet marketing efforts.
In 2003 John recognized there were fundamental changes in consumer behavior occuring that he believed had the potential to affect a number of businesses. The consumer use of the Internet was continuing to grow and John felt Internet usage would one day challenge newspapers, television and radio for the consumer’s attention. He also believed that the Internet would become “local”. Consumers would eventually use the Internet for local searches.
John and his wife Stacey began researching the St Louis region, visiting the rich heritage of the area, documenting history and current events, taking photos and building articles to connect this patchwork of communities that we call St Louis. As John developed the platform Stacey was researching and “connecting the dots” of what makes St Louis unique.
Today John and Stacey are joined by Dennis Norman, who brings his years of expericience as a successful businessman and entrepreneur. Similar to John, Dennis has a background in real estate.